The International Code of Marketing of Breast-milk Substitutes – Why It's Important?

The International Code of Marketing of Breast-milk Substitutes The International Code of Marketing of Breast-milk Substitutes was first agreed upon in 1981 and was updated in 2001 and 2008, most recently at the 34th World Health Assembly in Geneva, Switzerland. At its heart, the International Code is an important statement on ethics and values that holds far-reaching implications not only for the health of infants and young children across the globe but also as a matter of civil rights. Here’s what you need to know about this ground-breaking convention and why it matters so much. How the code helps mothers? The marketing code that governs breast-milk substitutes was developed to ensure that mothers are supported in their choice to breastfeed. For example, as a result of a consumer campaign led by Nestlé and UNICEF more than 40 years ago, companies agreed not to market infant formula in health facilities where mothers would be relying on free supplies. This simp...